Projects
At Shawnee State University we had a total of five agency projects. Within these projects I gained experience in a team-based environment functioning as a marketing agency and delivering high quality proposals to our clients. These agency projects were not simulations and the clients are free to put the materials and plans we created into use.
Consumer Behavior Research Plan for
Scioto County Career & Technical Center
Research and Presentation Team Member
On the research team, I provided the other teams with a respondent profile of who would be participating in research activities and with multiple surveys necessary to develop a compelling, effective, and persuasive plan that addresses the client's specific needs and objectives. On presentation team, I was co-responsible for compiling the written proposal into a PowerPoint presentation and conducting the live client presentation.
Market Research Proposal for Wild Atlantic Music Tours
Research and Writing Team Member
On the research team, I was responsible for the creation of the respondent profile, the research methodology overview, the methodology for a general survey, and the general survey questions. On the writing team, I co-created the written proposal and provided revisions with my team members.
Content Marketing Strategy for Shawnee State University Esports
Strategy and Writing Team Member
As a member of the strategy team, I co-created the SWOT analysis and strategic plan with my team members. As a member of the writing team, I provided descriptions for the target segments and co-created the written proposal by taking what the other teams had given us and compiling all content into one document.
Content
Student Profile for Shawnee State University
Content Creator
I wrote a student profile on an occupational therapy student who is a student trustee for Shawnee State University. This student attended a conference at the Inter-University Council in Columbus, Ohio, and I was tasked with covering the activities she participated in.
