Projects
At Shawnee State University we had a total of five agency projects. Within these projects I gained experience in a team-based environment functioning as a marketing agency and delivering high quality proposals to our clients. These agency projects were not simulations and the clients are free to put the materials and plans we created into use.
Consumer Behavior Research Plan for
Scioto County Career & Technical Center
Research and Presentation Team Member
On the research team, I provided the other teams with a respondent profile of who would be participating in research activities and with multiple surveys necessary to develop a compelling, effective, and persuasive plan that addresses the client's specific needs and objectives. On presentation team, I was co-responsible for compiling the written proposal into a PowerPoint presentation and conducting the live client presentation.
Market Research Proposal for Wild Atlantic Music Tours
Research and Writing Team Member
On the research team, I was responsible for the creation of the respondent profile, the research methodology overview, the methodology for a general survey, and the general survey questions. On the writing team, I co-created the written proposal and provided revisions with my team members.
Content Marketing Strategy for Shawnee State University Esports
Strategy and Writing Team Member
As a member of the strategy team, I co-created the SWOT analysis and strategic plan with my team members. As a member of the writing team, I provided descriptions for the target segments and co-created the written proposal by taking what the other teams had given us and compiling all content into one document.
Strategic Marketing Proposal for Amelia Gray
Writing Team Member
On the writing team, I was responsible for crafting the executive summary and target segment sections. Also, my teammates and I added our own parts of the evaluation to create a whole. Finally, I was responsible for taking the parts given from the other teams on this project, the S.W.O.T, strategic marketing plan, and the content used in the appendices, and putting the document fully together in its finalized version.
Content
Student Profile for Shawnee State University
Content Creator
I wrote a student profile on an occupational therapy student who is a student trustee for Shawnee State University. This student attended a conference at the Inter-University Council in Columbus, Ohio, and I was tasked with covering the activities she participated in.
Appalachian Marketing & Media Internship
Marketing Strategist Internship
From May 2025 to August 2025, I had a summer internship with Appalachian Marketing & Media where I worked in Marketing Strategy. During this internship, I completed assignments such as a brand analysis on AMM, a competitor and marketing analysis for a mental health clinic in Columbus, Ohio, a strategic positioning plan for AMM to enter the Huntington, WV market, an actionable marketing plan that follows the strategic positioning plan, and finally an assignment where I created buyer personas for AMM's target market.
